For those who doesn’t ‘get it’ immediately, this is an homage to the Rat Pack poster that you can see over Keith’s shoulder. Jim is Frank Sinatra, Chris is Dean Martin, Mark is Peter Lawford, and Keith is Sammy Davis, Jr. Bernie (the photographer) is Joey Bishop.

For anyone who’s really interested (Bernie), here’s a Flash file that displays the before and after versions of the picture. You’ll need Flashplayer 9 to view it, but you should already have this anyway!